Key Drivers
1. Retail tradition: Presidents Day (third Monday in February) became synonymous with mattress/furniture deals from the 1970s as stores looked to boost slow first-quarter sales (CBS News, KSN/KODE 2024)
2. Tax refunds: Many shoppers use early tax refunds to buy big-ticket items, fueling a seasonal spike
3. Inventory turnover: New models arrive in spring; retailers clear old stock for better selection
4. Discount depth: Data shows Presidents Day mattress discounts (20-55%) regularly surpass all but Black Friday/Cyber Monday
Consumer Insights & Timing
- Best time for major purchases (six-to-eight year cycle for mattresses)
- Other sale peaks: Memorial Day, Labor Day, Black Friday
Pro Buying Tips
- Use Presidents Day to negotiate: extra promos, free shipping, old mattress removal
- Research online first (early price tracking)
- Stack store coupons, credit promos for maximum savings
